When asked by Brad Bollinger from the NBBJ- what can vintners learn from new-media wine writers in communicating directly with consumers?

Hardy Wallace owner of Dirty & Rowdy Family Winery had this to say-

There are some wine publications I only pick up when I’m getting on an airplane and have a lot of time to read, but there are some online sources I will see on a regular basis. It’s not often that someone is going to rip out pages of a magazine on a feature on wines from Anderson Valley, put them in a folder then mail it to somebody. Yet how many times is someone going to share a feature story on social media?

click to read all the Q&A:  NBBJ